@neverstop damn you got more info than I could get when I tried calling the 800 # on Certs once, because I needed so badly to know about Retsyn!
Another ? ~ why is it worth bragging about in the commercial~ does it have magical powers? What does it do? Would Certs be less valuable without it?
Inquiring minds need to know....
The 800 # hung up on me . ;D
In 1999, the United States Customs Service classified Certs as a candy mint for tariff purposes (candy is taxed differently from oral hygiene products). In the ensuing suit before the United States Court of International Trade, Cadbury introduced expert testimony that Certs stimulate the flow of saliva, thus flushing bad odors from the mouth, and that its flavors and oils mask bad breath. But the court ruled that, since Certs do not contain anti-bacterial ingredients, they are, indeed, simply a candy mint. This ruling was, however, overturned at the Federal Court of Appeals, making Certs legally a breath mint. The Supreme Court of the United States is not known to have received any writs of certiorari that would enable it to hear the case.
Answer- Courts seem to think retsyn has some oral hygiene magical powers.